Yesterday, Leonie wrote in a comment with several suggestions about this site. Here are her thoughts…
My suggestions would be:
1. Host a logo competition at http://www.logosauce.com for the redesign of your header banner. Banners are the first thing a person sees, and they immediately make a decision about how professional the website is and what its about.
2. Change the green graphic of record down at the bottom, make the discs black instead.
3. Remove the pop-up banner from the front. Create a static post at the top of the blog under the banner with a photo of you, and a brief reason why you are doing this and (most importantly), HOW PEOPLE CAN BE INVOLVED.
4. Rename your packages to be user-centric. I loved one of the packages being called “executive producer”
I would suggest going with this “join my team, be a part of the record label” idea by calling the rest of them music-team words. I’ve got no idea what they are… but things like the first package being “roadie” or something. And have the Executive Producer package first, going in descending rank.
5. Define exactly *how* people can be involved. People want to be involved. They just want to know exactly how to do it. Have it permanently posted either in the side bar or up the top.
i.e. “Order the CD now to be a part of the Christine Kane record label; sign up by email to be asked important decisions about the songs, record name and record design etc etc”
6. Totally my own point of view, but I don’t understand why I pay for the “song for you” package if it was just for a raffle of it. Is there another model you can go with? I think it’s a GREAT idea and like many others am totally attracted to having a song about me
hee hee hee!
Basically, make it really easy and obvious for people to understand the practicality of being involved, and they’ll come in droves
Here are my responses. I’m curious to know if anyone else has thoughts on this.
First off, thanks Leonie for jumping in with ideas!
#1, #2 — Header and Overall Design
My intention with the design was about whimsical and fun more than about heavy-duty design. What I think you’re saying here is that you don’t personally like the design. Nor do you find it professional. This is fine. i also don’t want to spend my budget on web designers and presentation.
My husband said a very cool thing about websites. He said that they need to be more about conversation and less about presentation. This site is definitely about conversation. I understand that presentation is important – but it’s certainly not everything in this situation.
I’m curious to hear from other people about this. Does the look of this site dissuade participants?
#3 – Introductory Pop-Up Page
The Introductory Pop up banner only occurs for first-time visitors. I chose not to have a static blog post at the top of this page because, when I visit blogs the static post thing confuses me. Complete personal preference there. If anyone else has any thoughts – have at it.
#4 – Renaming the Pre-Order Package Deals
While I am fine with re-naming the packages to be “user-centric,” I don’t want to rank people in “levels” according to what they want to do with money.
For instance, I LOVE that so many people have already given me $15 for a CD that doesn’t yet exist. I don’t want it to be hierarchical. “If you give me $15 you’re a roadie. If you give me $1000, then I think you’re more important.” That doesn’t feel good.
The “Executive Producer Package” is called “The Executive Producer Package” because that’s what it is. If someone puts $5000 into this project, they get all the other stuff, a concert in their home AND I’ll put their name on the back as an Executive Producer. Executive Producers pay for a CD. That’s why their name is usually on the back!
The other packages are defined by what’s in them. Yes, I could’ve come up with more original package names. I’ll take any ideas about the names of each package if anyone has thoughts on this. But I don’t want to define the buyer in terms of their monetary choices.
#5 - How will people be involved
This site IS how people will be involved. The blog posts will slowly define the process. The act of creativity - whether writing a song or producing a CD - is completely unknown. I truly don’t know how any of you will be involved at this point. (I am so totally winging it here!) I don’t even know what’s going to happen once I arrive in NYC. (Last time I did a CD in NYC, I flew in at 10pm on September 10, 2001. I imagine I will experience some grief when I first arrive.) That being said, pre-ordering is going to be the HUGEST way to help make this record happen. Let’s be honest.
#6 - The “Write me a Song, Girlfriend!” Package
Strictly for extra fun. Yes, it’s almost double the price of the package before it for no other reason than the raffle. But I didn’t want to just write a song to the highest bidder. This is another experiment. I have no idea how it’ll work. (Right now, there are two people in that raffle. So maybe I’ll end up writing a song called, “Emily and David Paid Me 150 bucks each for this song.”
) I recently did a show where someone paid me $500 to sing two more songs after my encore. So, Emily and David are getting a bargain!
I can’t give you a reason for buying that package. But I can tell you that if it doesn’t feel good to you, then don’t buy that package!
Lastly, there is absolutely and positively NO practicality for being involved in Be My Record Label.
This is art. Art isn’t practical.
Eight times a year I am subcontracted by the U.S. Federal Government to teach Creativity to its Leaders. Eight times a year I get evaluations that either say it was the best class ever in the history of the world and I’m wonderful - or that it was the most frivolous class ever in the history of the world and that I should go back to my hippie dippie life in Asheville. That’s creativity. That’s art. The practical part isn’t obvious until years later when you realize, “Oh my God - I’m actually happy!”
So, maybe someone has clarifications about practicality and getting involved in this site because I might be missing something here. I don’t want to pretend this site is practical, when clearly, it’s just plain not! It’s just for fun. And it’s just because the music business is changing so fast, no one knows how to make CD’s anymore!
Okay - your turn if you want to jump in here…